- Sonja Herger
The focus is very seldom on important tools to improve sales and marketing activities. Unfortunately, it is more the rule than the exception that in manufacturing companies - not only in machining - there is an increasing belief that you don't need a separate software to manage customer relationships. Perhaps there are only a few sales employees anyway. Or you feel sufficiently covered by the existing customer management process - in the best case a patchwork consisting of spreadsheets, contact management in Outlook and calendar/date function in Google or similar. If one addresses the responsible persons sometimes on it, the answer is usually...
What isn't broken doesn't have to be repaired
Let us begin with the obvious, if the inclined reader still needs confirmation. Does your manufacturing plant need CRM software? Yes and yes! A customer relationship management software is an absolute must if your goal is that your business continues to grow and develop positively. So let's take a look at some of the reasons why manufacturing companies need CRM software. Before we do this, we'll take a brief look at an obvious question that some of you may be asking yourself now.
I already have an ERP - isn't that enough?
ERP systems are designed to increase business efficiency through improved work processes, smoother workflows and optimal interaction between hardware and software. CRM solutions aim to achieve the same results, but focus on customers. Some fully integrated ERP solutions even have an integrated CRM module, but this has more disadvantages than advantages. First, it is far too time-consuming to give a sales team full access to the ERP software. Employees need to search multiple areas of the system to gather the information they need to support their sales efforts. Second, it can lead to potential security problems if many people have access to corporate data, especially data that is not relevant to their job. Thirdly, we must not forget that it is not just a matter of issuing information.
Usability counts - it depends on the data input
So many areas of sales management are affected by the quality of data input into the CRM system because it is the basis for all important decisions. If the data is of poor quality, this will be reflected in management's decision making. How can this problem be solved? The people who enter data into the manufacturing CRM are usually your local sales teams. If the tool they use is slow and cumbersome and hinders their ability to work efficiently, it will no longer be used. And if CRM is abandoned, what data do managers and executives use to make their decisions? That's why when you're looking for potential CRM systems, you need to keep an eye on usability and involve users at the forefront of the decision-making process. But you don't have to search that intensively.
Tips and tricks for customer loyalty - Try it with a CRM
Satisfied customers are the best and most cost-effective way to stand out from the competition. The MySolutions Group has developed its own CRM tool that allows you to give your customers exactly this satisfaction. Because even the most motivated, committed and competent sales or customer service employee - yes, there should be something like that - is only as good as the tools he has at his disposal. The more information available, the better and more personalized the service.
Better organization, better service, best operating result
A centralized platform also makes tracking and reporting much easier. There is no longer any need to merge all the spreadsheets that everyone likes to compile in their own way. Like the other MyXPert products of the MySolutions Group, the in-house CRM is scalable. So, you don't have to look for a new solution as your business grows. Imagine your business as your child and your CRM system is the magic pair of shoes that always fits, no matter how big Junior gets.
Don't forget the sales department
A dedicated, reliable and modern CRM can take your sales and service teams to the next level of success with intelligent customer data insights and sales tools. Integrated information about potential customers and prospects helps you get the most out of marketing, sales and customer service. Communication with prospects and existing customers is more personalized as insight into sales activities and their results is improved. Want to find out how MySolutions Group can give your manufacturing company a competitive edge? Then contact us and convince yourself of the advantages of the MySolutions CRM software in a personal conversation.